Subscription Box's Objective:
A subscription box client came to Ignite looking for help increasing new user acquisition and sales volume across content sites, social influencers, and non-traditional affiliates, while optimizing towards publishers driving the highest LTV and lowest subscription churn rates. They also wanted to reduce the cost of discounts while maintaining volume. Lastly, they looked to reduce the overall cost per action.
Ignite OPM's Approach:
We targeted their demographic of highly educated, affluent parents, where they spend their time online - reading blogs, shopping on loyalty and deal sites, researching products and surfing the web. We recruited and on-boarded targeted partners who reached their demographic and implemented channel specific messaging, pricing and promotions to ensure the greatest ROI possible. Lastly, we carefully analyzed their KPIs in order to optimize new user acquisition based on their Cost Per Action (CPA) goals.