Revised: May 24, 2018

It is important that you fully understand what happens to the information we gather from you as an advertiser or other user of IgniteOPM’s (“Ignite”) website and services. Please read this Privacy Statement carefully to understand how we will use and protect your personal information.

Collection of Your Personal Information

If you contact us initially on Ignite’s website, we ask for the following information: address and other contact information, website address, a range of annual revenue, the types of advertising channels you are interested in using, a summary of what you would like to discuss with Ignite and how you heard about us.  If you decide to use our services, we will collect additional information from you concerning your business, including, without limitation, products and services, existing online marketing activities, marketing objectives, marketing budget, sales and other financial data, and taxpayer ID number. 

When you receive email from Ignite, we may use Web beacons and customized links (or similar technologies) to determine whether the email has been opened and whether you clicked on a link in the email in order to provide you more focused e-mail communications or other information.

Other Users

We collect personal information if you provide information such as your name, e-mail or telephone number in the context of making an inquiry through our Site. 

Use of Your Personal Information

We may use all information you provide to render services to you, including, without limitation, providing you with more effective services; making our website easier to use; performing research and analysis aimed at improving our services; and providing you with content and communication that are relevant to your business objectives. More specifically, we may also use your information:

  • To serve your requests and offer our services
  • To improve customer service.
    Information you provide helps us respond to your customer service requests, fulfill your requests, and support needs more efficiently.
  • To personalize user experience.
    We may use information individually or in the aggregate to understand how our users individually or as a group use our services and resources.
  • To improve our Services.
    We may use feedback you provide to improve our services and website.
  • To send periodic emails, mailings, and contact you telephonically.
    We may use your contact information to respond to your inquiries, questions, and/or other requests and to send you promotions or other offers that may be of interest to you
  • To protect against certain activities.
    We may use your information to protect our website, our partners and affiliates, you, other users, and the public against potentially prohibited or illegal activities, including fraud.
  • To fulfill legal requirements.
    We may use your information to fulfill applicable legal requirements, such as responding to subpoenas seeking user information
  • To provide targeted marketing and advertising. 
    We may use your information to send you marketing and advertising from us and our partners and affiliates that we think may be of interest to you. If you do not wish to receive such marketing and advertising, please see our instructions below or follow the opt-out instructions in the marketing or advertising you receive.
  • To conduct research.
    We may use your information to conduct research and analysis for a variety of purposes, including to better understand our customers, to assist with our current and future service offerings, and to understand our customers and website visitors better.
  • To manage and protect our information technology infrastructure and security. 
    We may use your information to help manage, secure and protect our IT infrastructure and to protect the security of our website.
  • For any other purpose with your consent

For more information about the use of information for communication, see the Communication
Preference section below.

Use of Web Beacons

Web beacons, also known as clear gifs, single-pixel gifs, pixel tags, or action tags, are tiny electronic images that we may use in our email communication to let us know if you have opened an email that we sent you or clicked on a link within that email.

Sharing of Your Personal Information

Except as described in this statement or in any agreement that you enter with us, we will not disclose your personal information without your consent. Ignite may disclose personal information if required to do so by law or if we believe that such action is necessary to protect and defend the rights, property or personal safety of Ignite and our affiliates, both publishers and advertisers. Your personal information and other data may be transferred in connection with a business transition, such as a merger, acquisition, insolvency, or asset sale.

We may share with publishers and other third parties certain of your information as necessary to render services to you. We may also hire other companies to provide limited services on our behalf, such as to send email, to perform statistical analysis of our services, to provide support, to carry out invoicing, or to make payments. These publishers, third parties and service providers will be permitted to obtain only the personal information they need to perform their functions. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose.

Our website may contain links to the sites of third parties. When you visit these sites, please consult those sites’ individual privacy statements in order to determine how they treat user information. Ignite is not responsible for the privacy statements or the content of such sites, and the privacy practices of other Websites and companies are not covered by this statement. We request that users report any and all concerns about our business partners’ privacy practices directly to us as outlined in the Contacting Us section below.

Accessing Your Personal Information

Ignite’s website users and clients are able to change their personal information at any time by contacting us as outlined in the Contacting Us section below.

Communication Preferences

If you do not wish to receive marketing communications from us, you may opt out at any time. These choices do not apply to the receipt of specific administrative notices that are required by law, regulation, or as needed to service your account.


Ignite is committed to protecting the security of your personal information. We use a variety of
security technologies and procedures to protect your personal information from unauthorized access, use, or disclosure. Only employees who need the information to perform a specific job are granted access to your personal information, such as our accounting department accessing your information in order to send invoices. Our employees must use password-protected screen-savers when they leave their desks. When they return, they must re-enter their password to regain access.

Accountability for Onward Transfers

To effectively serve the needs of our clients, Ignite may need to share your information with certain third parties or sub-processors. In such instances, Ignite will execute any needed contracts, clauses or addendums to ensure that any third-party agents that it engages to process personal data does so in a manner that is consistent with this Privacy Policy and the Privacy Shield Principles. Ignite is potentially liable for onward transfers to third parties of personal data of EU individuals received pursuant to the Privacy Shield.


Ignite has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. Ignite states that if there is any conflict between the terms of our privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. Ignite is also subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC). To learn more about the Privacy Shield program, and to view Ignite’s Privacy Shield certification, please visit www.privacyshield.gov.

Changes to This Privacy Statement

We will occasionally update this Privacy Statement to reflect changes in our services. When we post changes to this Statement, we will revise the “last updated” date at the top of this statement. We encourage you to periodically review this statement to be informed of how Ignite is using and protecting your information.

Recourse & Enforcement

In instances where other redress possibilities have been exhausted under EU law, or where the complaint has not been resolved by any other means, EU end users may be entitled to invoke the binding arbitration option before the Privacy Shield Panel. Ignite acknowledges that any final decision by the Privacy Shield Panel is a legally binding decision, enforceable in US courts.

Contacting Us

If you have any questions or concerns about your privacy at Ignite, please emailing us at: support@igniteopm.com, or you may contact us in writing at:

Attn: Privacy Department
2000 S. Colorado Blvd.
Tower 1, Suite 7000
Denver, CO 80222