results

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46% Month-over-month Increase from exclusive discounts

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151% Increase on targeted content sites using semi-exclusive promos

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A/B Testing identified best exclusive and limited time promotions before high season

 

objective

This children's brand wanted to test exclusive and semi-exclusive promotions for a month to determine uplift, incremental sales volume, and impacted publisher channels.

 

IGNITE'S APPROACH

Ignite OPM tested exclusive and semi-exclusive promotions to determine uplift, incremental sales, and impacted publisher channels. In turn, this children's brand saw a 151% increase on targeted content sites and a 46% Month-over-Month increase from exclusive coupons. Additionally, Ignite OPM's A/B testing was able to identify the best exclusive and limited-time promotions before this brand's high season.