Ignite OPM continues to show no signs of slowing down, and the addition of two more affiliate program certainly solidifies that fact. The newest addition to the Ignite OPM arsenal, an industry leading alcohol delivery service known as Drizly, is certainly an office favorite!
We know that our team’s level of strategy and execution will take their program to the next level. We’re excited to recruit and grow non-traditional affiliate channels like content, review sites and cart abandonment into their program, while continuing to optimize on their traditional affiliate traffic for maximum ROI and reach. The Drizly team’s willingness and understanding of the importance to test and invest in these more non-traditional opportunities makes our team all the more excited and confident that this will be a successful, fun and long-term partnership. Lauren, MD, said “Drizly’s team is fantastic! Their understanding of how affiliate can seamlessly support their other marketing initiatives, allows us to create an innovative strategy that will support all that they are doing internally.”
So onto the more important aspects of this post, a liquor store right to your smartphone! Yes, we said that correctly, Drizly is an alcohol delivery service where users can literally order anything from wine and craft beer, to kegs, party supplies and even garnishes! No different than Lyft for rides or Grub Hub for food delivery, Drizly conveniently allows you to order alcohol from your smartphone, transforming the way alcohol is shopped, sold and shared. Does it get any better? Seriously, I’ll wait on an answer…
Drizly began in 2012 when two friends, co-founders Nick Rellas and Justin Robinson, were curious why they couldn't get beer delivered when nearly everything else had become so readily available through technology. By building a platform that combines competitive prices and the widest selection online, Drizly brings the liquor store right to your smartphone. By partnering with local retailers, the beverages come to you when and where you want them. Drizly's tools and technology are transforming the way retailers run their businesses and together they are committed to delivering a superior shopping experience for you, the customer. They currently serve customers of legal drinking age in 40 markets across U.S. and Canada.
Another affiliate program we’re excited to launch is Prynt. Co-Founders Clément Perrot and David Zhang founded Prynt in June 2014 in Paris, France. Former engineers with a passion for creativity and photos, the team has grown to 20 working in San Francisco.
When the Ignite team first got their hands on a Prynt Pocket photo printer, we were hooked! It’s such a fun concept and truly is revolutionizing the old-school Polaroid camera we all know and love. Additionally, given Ignite’s success with other photography and lifestyle clients, we know that our team’s publisher recruitment strategy and overall experience within this space can really move the needle quickly for this program. Lauren, MD, said “When I first received the Prynt Pocket in the mail, I couldn’t wait to bring it in the office. It was a hit to say the least! Prynt is another client with quality products that we truly stand behind. When we get excited about our client’s products, it truly shows in our efforts to grow the program every day.”
Prynt reimagines how we share digital content in the physical world with the first-ever smartphone printer/phone case. Pictures from Prynt have short video clips embedded inside so you can share your memories in a way that's tangible and magical.
If you’re interested in learning more about how Ignite can help you grow your affiliate and social influencer channels, please reach out. If you’re an influencer and would like to partner with us for any of our clients, you can find more information about the programs here.