Publisher Prep: 5 Keys to Successful Promotion Planning

Publisher Prep: 5 Keys to Successful Promotion Planning

Q1 has huge seasonality for many brands. These brands usually start coordinating their promotions with publishers at least 5-6 weeks in advance, which means publishers need to be prepared for a quick turnaround after Q4. As chaotic as this may seem, Ignite OPM has compiled a checklist of their five most important publisher to-dos to ease your mind and ensure you’re ready for the Q1 holidays.

The Advertiser's Guide to Valentine's Day Planning

The Advertiser's Guide to Valentine's Day Planning

Cupid’s holiday, and one of the largest online shopping holidays of the year, is just around the corner, but the Ignite OPM team isn’t sweating it. While Q4’s holiday madness was at its peak, our team was ahead of the curve and already planning for Valentine’s Day - after all, planning ahead is everything when it comes to the holidays. If your brand’s running a bit behind, don’t worry, our team’s compiled some of our best tips and tricks to get your team up to speed on everything needed for a successful Valentine’s Day.

Ignite OPM's Strategies to Hit 2019 Running

Ignite OPM's Strategies to Hit 2019 Running

The holiday season is in full swing and our team knows it will fly by in the blink of an eye. We also know it’s well time for Q1 planning. The holidays are a high time for marketing, but it doesn’t stop there. Q1 is filled with opportunities for brand promotion, such as the “New Year, New You” push for health and fitness brands, Valentine’s Day for florist and romance-centric brands, and President’s Day for mattress and appliance retailers. These are just a few of the options Q1 offers. We’ve got the guide to ensure your business sees success during Q1.