Well Known
Athletic Brand

Results

96% Increase in Return
on Ad Spend from
Q4 2016 to Q4 2017

79% Increase in Conversion
Rate Due to Exclusive Coupons

30% Increase in Revenue

Objectives

A well-known athletic brand was looking to increase average order value and increase their Return On Ad Spend through the use of promotions on deal and coupon sites.


Ignite OPM’s Approach

A well-known athletic brand was looking to get more out of their deal and coupon site traffic. Ignite audited this brand’s coupons and A/B tested the coupons to identify which versions aggregated the highest average order value (AOV). Following the audit, Ignite doubled down on the coupons with the highest AOV, which increased revenue 30% and drove additional incremental traffic from these deal and coupon sites. In addition, Ignite OPM’s experience in the affiliate space allowed us to optimize pricing to align the lowest cost with the highest volume for these publishers. Adjusting cost while increasing AOV drove a 96% increase in return on ad spend (ROAS).

Working with advertisers to create exclusive coupons that were relevant and targeted to each of our publisher’s audiences attributed to a 79% increase in conversion rates and 30% increase in revenue for the well-known athletic brand.


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