Retail Brand Launches New Affiliate Program Case Study

Results
  • $7 dynamic CPI
  • Decreased CPA from $23 to $11

Objectives

This well-known financial app came to Ignite OPM looking to grow their traffic sources while decreasing their CPA.


Ignite OPM’s Approach

Ignite OPM worked with this financial app to increase their traffic sources while decreasing their CPA. In order to do so, Ignite paused under-performing traffic sources, while optimizing for high-performance traffic sources on both desktop and mobile.


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