- $7 dynamic CPI
- Decreased CPA from $23 to $11
This well-known financial app came to Ignite OPM looking to grow their traffic sources while decreasing their CPA.
Ignite OPM’s Approach
Ignite OPM worked with this financial app to increase their traffic sources while decreasing their CPA. In order to do so, Ignite paused under-performing traffic sources, while optimizing for high-performance traffic sources on both desktop and mobile.