Paid Media Testing

Results

145% increase in sales during cashback day campaign

486% increase in clicks during cashback day campaign

18% increase in daily clicks on average after cashback day campaign

36% increase in daily sales on average after cashback day campaign

Story

The Ignite OPM team was looking to increase this client’s participation in paid media, so the team conducted a short 1-day test campaign on Cashback Day 2019 to provide this client with evidence that media could provide them an increased ROI.

During the test campaign, the client saw a 145% increase in sales and a 486% spike in clicks. After the campaign was finished, the client saw a 36% increase in average daily sales and an 18% increase in average daily clicks.