Packaged Media Buys

Results

On average, media packages outperform single placements by 150%

4+ placements result in highest performance

Ignite OPM recommends at least four touch points through user flow to maximize reach and frequency

Story

Media packages significantly outperform single placements due to their ability to reach customers multiple times throughout their customer journey. On average, Ignite OPM sees packages outperform single placements by 150%. The Ignite team recommends at least four touch points through the user flow to maximize reach and frequency.

For example, an Ignite client saw a 60% decrease in sales month over month when moving from a media package with eight placements to a media package with one placement.