Packaged Media Buys

Outcomes

On average, media packages outperform single placements by 150%

4+ placements result in highest performance

Perform^[cb] Agency recommends at least four touchpoints through user flow to maximize reach and frequency

Story

Media packages significantly outperform single placements due to their ability to reach customers multiple times throughout their customer journey. On average, Perform^[cb] Agency sees packages outperform single placements by 150%. The Agency team recommends at least four touchpoints through the user flow to maximize reach and frequency.

For example, a Perform^[cb] Agency client saw a 60% decrease in sales month over month when moving from a media package with eight placements to a media package with one placement.