In-House vs Agency
Affiliate Program

Results
  • Decreased spend by 10% overall
  • Increased sales by 10%

Publisher ROI Optimizations

Within a month of taking over the affiliate program,
we were able to slash costs through more effective publisher pricing optimizations based on quality.  This increased profitability, while continuing to grow volume.

Preferred Agency Pricing

Ignite OPM’s existing relationships with quality publishers allowed us to negotiate better pricing than what in-house management could obtain.  This increased exposure and lowered costs.

Custom Recruitment

Ignite OPM not only partnered its client with our relevant, existing relationships, but also grew distribution through non-traditional, customized recruitment opportunities.  Recruiting outside the box allowed us to grow upper funnel placements to support lower funnel placements, which ultimately grew volume and profitability.


Ignite OPM’s Approach

Within a month of taking over management of this brand’s affiliate program, Ignite was able to slash costs through more effective publisher pricing optimizations based on quality. This increased profitability while continuing to grow volume.

Ignite OPM’s existing relationships with quality publishers allowed us to negotiate better pricing than the in-house management could obtain. This increased exposure and lowered costs.

By both partnering this client with relevant existing relationships and growing distribution through non-traditional, customized recruitment opportunities, Ignite enabled the program to gain upper- funnel placements to support lower-funnel placements, ultimately growing volume and profitability.


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