CPA-Based Search Partner Increases Volume & ROAS

Results

Reduced CPA Cost by 4%

Increased ROAS by 51%

Approach

Ignite OPM identified a significant cost inefficiency for this well-known athletic brand’s paid search partner. The Ignite team recommended an alternative solution that’s proving successful every month the campaign is live.

Ignite found a partner who has been able to increase overall channel performance while working on a Cost per Action (CPA) model. Working on a CPA model awards compensation to converted sales only. This partnership has been a win-win for both the advertiser and publisher and has incentivized both teams to work cohesively, which has ensured this channel will reach its maximum potential across all three major search engines (Google, Bing, and Yahoo).

Through this partnership, Ignite was able to modify a traditional Cost per Click (CPC) campaign to work on a CPA model. In doing so, the advertiser’s risk and CPA was lowered, while increasing their return on ad spend (ROAS).