Posts Tagged "performance marketing"
Countless brands come to performance marketing looking to work with upper-funnel partners, specifically influencers and niche bloggers. Bloggers and influencers are great for increasing brand awareness, but there has to be an even ratio of partnerships that drive awareness as well as conversions to successfully implement a full-funnel marketing strategy. The reality is, these small […]
The assumption that consumers look for coupon codes after putting items in their baskets is a tale as old as time. However, recent trends show that coupons are motivating buyers to shop.
Historically when thinking of performance marketing distribution, loyalty and deal sites are the first channels that come to mind. However, performance marketing can expand into so much more than traditional channels. With Google being responsible for 96% of mobile search traffic and 94% of total organic search traffic, non-traditional methods are more influential than ever […]
Paid media plays a huge role in the strength of performance partnerships. It’s important to leverage brand-approved key performance indicators (KPIs), such as Cost per Action (CPA) or Return on Ad Spend (ROAS), and current brand performance to measure the success of paid media through performance partnerships. Upper-funnel paid media also ultimately has a major […]