Posts Tagged "content marketing"
There’s a common marketing belief that partnership marketing is primarily comprised of deal and loyalty sites. Deal and loyalty are the baselines for which affiliate programs are built. Once those lower-funnel channels are established, upper-funnel performance partnerships such as content placements, targeted emails, and mobile opportunities, are available to reach the consumer in every part […]
Historically when thinking of performance marketing distribution, loyalty and deal sites are the first channels that come to mind. However, performance marketing can expand into so much more than traditional channels. With Google being responsible for 96% of mobile search traffic and 94% of total organic search traffic, non-traditional methods are more influential than ever […]
Paid media plays a huge role in the strength of performance partnerships. It’s important to leverage brand-approved key performance indicators (KPIs), such as Cost per Action (CPA) or Return on Ad Spend (ROAS), and current brand performance to measure the success of paid media through performance partnerships. Upper-funnel paid media also ultimately has a major […]