How to Test into Unique Performance Marketing Distribution Opportunities

Historically when thinking of performance marketing distribution, loyalty and deal sites are the first channels that come to mind. However, performance marketing can expand into so much more than traditional channels. With Google being responsible for 96% of mobile search traffic and 94% of total organic search traffic, non-traditional methods are more influential than ever […]

Ignite OPM Launches Qapital Affiliate Program

The Ignite OPM team is hyped to welcome the Qapital affiliate program to our client family! Qapital is a goal-oriented financial app launched by a Swedish couple who wanted a better way to save their money. Co-founders, George Friedman (CEO) and Katherine Salisbury (CSO), teamed up with Erik Akterin (CTO). The three created a new […]

Ignite OPM Launches Yaymaker Affiliate Program

Ignite OPM is excited to announce the launch of the Yaymaker affiliate program! about Originally conceived as Paint Nite in 2012 and rebranded in 2019, Yaymaker brings communities of like-minded people together in creative environments. Yaymaker offers local events for everyone, from artists to entrepreneurs, to connect, laugh, drink, and try something new. These new […]

Paid Media and its Role in Performance Partnerships

Paid media plays a huge role in the strength of performance partnerships. It’s important to leverage brand-approved key performance indicators (KPIs), such as Cost per Action (CPA) or Return on Ad Spend (ROAS), and current brand performance to measure the success of paid media through performance partnerships. Upper-funnel paid media also ultimately has a major […]