Ignite OPM is beyond pleased to welcome Sirius XM Satellite Radio to the family!
Sirius XM creates and offers commercial-free music, premier sports, live events, news, comedy, exclusive talk, and entertainment programming. The brand is also one of the world’s largest pure-play audio entertainment companies. Sirius is among the largest subscription media companies in the United States; offering an impressive array of exclusive content that spans virtually all genres and interests. Sirius XM is available in vehicles, smartphones, and online streaming.
Ignite OPM Managing Director, Lauren Pfanmiller, says “We are very excited for Sirius XM to join Ignite OPM’s subscription-focused clients. Our partnership provides Sirius XM the opportunity to foster publisher relationships and paid media. These efforts aim to grow Sirius XM’s customer base in a cost-effective, profitable way. I can’t wait to lock in quality placements and deliver innovative solutions to the Sirius XM team – game on!”
One fundamental element that makes this partnership so exciting is Sirius XM’s subscription packages. Ignite OPM continues to find success with clients who use a subscription model. Although some who may find this model unfamiliar or non-traditional, Ignite OPM sees it as “home field advantage”. By partnering with Ignite OPM, Sirius XM can take advantage of quality subscription-focused publisher relationships. Additionally, paid media opportunities will increase conversion volume and overall brand awareness.
Furthermore, when working with subscription models, Ignite OPM has the experience to dive deeper than the average performance reports provided within affiliate networks. Ignite OPM takes the time to dive into more granular data, such as lifetime value analysis (LTV), to dissect the consumer behavior within that subscription model, which in-turn better helps predict the current and future relationship of each customer. This is just one of MANY tricks Ignite OPM has up their sleeve!