Blog Content, Mobile & Affiliate Marketing Insights

Preparing for Q4 Seasonality

September 30, 2019
close up of calendar on the table, planning for business meeting or travel planning concept

Whether you’re a publisher or an advertiser, Q4 is typically an explosive time for promotions, paid media, and shipping deals.

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Why We’re Excited to Attend FinCon 2019

August 29, 2019
Washington DC city view at a orange sunset, including Washington Monument from Capitol building

Ignite OPM is headed to Washington D.C. to attend FinCon next week to meet with upcoming FinTech clients (stay tuned!) and build new and existing relationships in the fintech social and content space! As we’ve continued to launch new clients through performance user acquisition, we’ve noticed a significant increase in the fintech space. We can’t […]

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Non-Traditional Performance Partnerships on a CPA

August 14, 2019
2 people shaking hands

There’s a common marketing belief that partnership marketing is primarily comprised of deal and loyalty sites. Deal and loyalty are the baselines for which affiliate programs are built. Once those lower-funnel channels are established, upper-funnel performance partnerships such as content placements, targeted emails, and mobile opportunities, are available to reach the consumer in every part […]

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Why Niche Bloggers Don’t Always Drive Sales

August 9, 2019
hands holding a phone taking a photo of vegetables

Countless brands come to performance marketing looking to work with upper-funnel partners, specifically influencers and niche bloggers. Bloggers and influencers are great for increasing brand awareness, but there has to be an even ratio of partnerships that drive awareness as well as conversions to successfully implement a full-funnel marketing strategy. The reality is, these small […]

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Why Coupons Drive Incrementality in Performance Marketing

August 1, 2019
woman typing on a laptop

The assumption that consumers look for coupon codes after putting items in their baskets is a tale as old as time. However, recent trends show that coupons are motivating buyers to shop.

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Ignite OPM Launches Hungryroot Affiliate Program

June 27, 2019
variety of healthy food choices

Ignite OPM is thrilled to announce the launch of the Hungryroot affiliate program! Hungryroot is a healthy personalized grocery service that makes clean eating easy. Offerings include vegan, gluten-free meals and snacks, as well as vegetarian and meat-inclusive options. Founded in 2015 by Ben McKean, Hungryroot was an instant hit online. Hungryroot’s meals are completely […]

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Ignite OPM’s Sub Summit 2019 Recap

June 12, 2019
people looking at a tablet screen

The Ignite OPM team ventured to New Orleans for Subscription Summit 2019! While in NOLA, the team enjoyed catching up on the digital subscription space’s latest and greatest. These insights revolved around the challenges and intricacies of scaling a digital subscription brand. Read on to discover the biggest takeaways from Sub Summit 2019. Customer Experience […]

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