Blog Content, Mobile & Affiliate Marketing Insights

Why Niche Bloggers Don’t Always Drive Sales

August 9, 2019
hands holding a phone taking a photo of vegetables

Countless brands come to performance marketing looking to work with upper-funnel partners, specifically influencers and niche bloggers. Bloggers and influencers are great for increasing brand awareness, but there has to be an even ratio of partnerships that drive awareness as well as conversions to successfully implement a full-funnel marketing strategy. The reality is, these small […]

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Why Coupons Drive Incrementality in Performance Marketing

August 1, 2019
woman typing on a laptop

The assumption that consumers look for coupon codes after putting items in their baskets is a tale as old as time. However, recent trends show that coupons are motivating buyers to shop.

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Ignite OPM Launches Hungryroot Affiliate Program

June 27, 2019
variety of healthy food choices

Ignite OPM is thrilled to announce the launch of the Hungryroot affiliate program! Hungryroot is a healthy personalized grocery service that makes clean eating easy. Offerings include vegan, gluten-free meals and snacks, as well as vegetarian and meat-inclusive options. Founded in 2015 by Ben McKean, Hungryroot was an instant hit online. Hungryroot’s meals are completely […]

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Ignite OPM’s Sub Summit 2019 Recap

June 12, 2019
people looking at a tablet screen

The Ignite OPM team ventured to New Orleans for Subscription Summit 2019! While in NOLA, the team enjoyed catching up on the digital subscription space’s latest and greatest. These insights revolved around the challenges and intricacies of scaling a digital subscription brand. Read on to discover the biggest takeaways from Sub Summit 2019. Customer Experience […]

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How to Test into Unique Performance Marketing Distribution Opportunities

May 28, 2019
2 people analyzing reports

Historically when thinking of performance marketing distribution, loyalty and deal sites are the first channels that come to mind. However, performance marketing can expand into so much more than traditional channels. With Google being responsible for 96% of mobile search traffic and 94% of total organic search traffic, non-traditional methods are more influential than ever […]

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Ignite OPM Launches Qapital Affiliate Program

May 7, 2019
person holding their smartphone and a credit card

The Ignite OPM team is hyped to welcome the Qapital affiliate program to our client family! Qapital is a goal-oriented financial app launched by a Swedish couple who wanted a better way to save their money. Co-founders, George Friedman (CEO) and Katherine Salisbury (CSO), teamed up with Erik Akterin (CTO). The three created a new […]

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Ignite OPM Launches Yaymaker Affiliate Program

May 2, 2019
women painting

Ignite OPM is excited to announce the launch of the Yaymaker affiliate program! about Originally conceived as Paint Nite in 2012 and rebranded in 2019, Yaymaker brings communities of like-minded people together in creative environments. Yaymaker offers local events for everyone, from artists to entrepreneurs, to connect, laugh, drink, and try something new. These new […]

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