The Ignite OPM team is hyped to welcome the Qapital affiliate program to our client family!
Qapital is a goal-oriented financial app launched by a Swedish couple who wanted a better way to save their money. Co-founders, George Friedman (CEO) and Katherine Salisbury (CSO), teamed up with Erik Akterin (CTO). The three created a new way to save based on an individual’s personal goals. The app is made up of clever tips and tricks for savings rooted in behavioral science. This ideology drove Qapital to quickly become a full-service banking app loved by over 1.6 million members.
Ignite couldn’t be more excited to launch the Qapital Affiliate Program. Ignite OPM Account Manager, Jen Sherman, is heading up the launch with the strategy to boot. Currently considering both mobile and desktop KPIs, Jen plans to start with targeting financial blogs to reach the brand’s target demographic; this will largely play into driving app installs, signups, and in-app engagement to increase the brand’s existing mobile optimizations. “We don’t want these users to be a flash in the pan. We want the app to be a tool users can implement in their everyday lives,” Jen says. Jen and team also plan to get Qapital involved with upper-funnel paid media. Finally, this media will specifically target the brand’s free trial deal to increase exponential growth in the brand’s user base.
Ignite is excited to work as an extension of Qapital’s marketing to secure the successful scale of their affiliate program.