The Ignite team welcomes the newest addition to our client family – the More Labs affiliate program!
More Labs comes from the founders of Morning Recovery, a company focused on “helping people combat modern-day stressors, enhancing their productivity and focusing on products that actually work to help people be at their best”, says CEO, Sisun Lee. The company first started on Indiegogo in 2017, hitting their $1M funding goal in just three months of marketing the product. No stranger to Silicon Valley, Lee worked at Facebook, Uber, and Tesla prior to founding Morning Recovery. Currently, Lee and his team of researchers at the University of Southern California are looking to positively impact the way people feel on a daily basis. To take their research to the next level, More Labs hired a chief scientist with previous FDA experience to continue their work and expand their reach into fields such as stress, focus, and sleep. Additionally, More Labs developed patent-pending technology to improve the solubility of DHM – their magic ingredient. More Labs recently rebranded from Morning Recovery, but that doesn’t mean its fan favorite, the Morning Recovery drink, is changing. In fact, the rebrand boasts both the original Morning Recovery, as well as a sugar-free option. As if that wasn’t enough, the rebrand also includes new packaging, featuring a bio-based plastic bottle with an aluminum cap – the first of its kind in the food space.
Ignite OPM Account Coordinator, Emily Okrzesik, says More Labs’ Morning Recovery kept her rearing and ready to go. “I used Morning Recovery during and after drinking at night. I was ready to go every morning, in business professional, for meetings all day. I didn’t even feel like I’d drank the night before – no headache, no lethargy, no advil necessary!”
Ignite’s Account Manager, Mike Martinez can’t wait for the launch of the More Labs affiliate program. As the company continues to rapidly grow, the Ignite team is looking to help More Labs growing their audience with new consumers, as well as help build their LTV with a subscription service. The Ignite team is also looking to expand More Labs’ reach to college students via student discount sites. With More Labs’ vast age demographic, ranging from 21 to 50+, Ignite is excited to be a part of the brand’s expansion.
Ignite is looking forward to working as an extension of More Labs’ marketing team to align strategy and secure the successful scale of their affiliate program.