Ignite OPM Launches LOLA Affiliate Program

October 22, 2018

The Ignite OPM team warmly welcomes the newest addition to the affiliate family – the LOLA Affiliate Program!

As the first brand that follows women through every step of the reproductive life cycle, LOLA is dedicated to providing its customers a growing portfolio of 100% organic feminine care products. After being introduced by friends, LOLA Co-Founders, Alex Friedman and Jordana Kier launched the company in 2015 after questioning, “What are tampons actually made of?” The pair found that most drugstore brands were profoundly vague in describing what feminine care products were actually made of. On top of the messaging being unclear, the ingredients that “may be included” were found to possibly cause cancer, disrupt hormones, and damage the immune system. With these findings, Alex and Jordana set out to create LOLA, a direct-to-consumer brand that would sell products such as 100% cotton, hypoallergenic, organic tampons and pads. Since opening their doors, LOLA has expanded to include “First Period” and “Cramp Care” kits. The company also launched its “Sex by LOLA” line in May of this year. Since the company’s inception, it’s drawn the attention of celebrity investors such as Serena Williams, Karlie Kloss, and Lena Dunham.

LOLA’s program launch has been highly anticipated by the entire Ignite team, but especially by Senior Account Manager Team Lead, Casey Poeschl, and Media Manager, Alex Howell. When asked about LOLA’s launch, Casey said, “I met with the team last week in-person and couldn’t be more excited to work with them. Our plan is to shape the program based on different payouts and promotions for each part of the funnel. Once we have a lifetime value for each publisher channel, we’ll be set for long-term wins!” Casey also ordered her first LOLA box and can’t wait for the mail to come. With so much expansion and growth in LOLA’s first three years of business, the Ignite team can’t wait to see the great things to come with the launch of the LOLA Affiliate Program.