Affiliate Marketing is a Must-Have Strategy

Affiliate marketing is stronger than ever because advertisers are realizing its benefits when it’s implemented correctly. Advertisers are making the investment in this channel because it is as effective as email, has a lower eCPM than display, and can expand their acquisition to high-quality, targeted publishers. If affiliate marketing isn’t in your marketing mix yet, it’s time to jump on board. But, you have to do it the right way.

Many of my friends in the advertising world ask, “Affiliate marketing implemented correctly? What do you mean?” In a nutshell, your program can be extremely profitable if your Affiliate Manager or Affiliate Marketing Agency can manage attribution, compliance violations, analyze ROI-optimization reporting, and has the existing relationships in place to increase publisher distribution. Experienced affiliate teams know to keep these in line with your overall marketing KPIs too. Otherwise, you’re not going to see the growth and profitability you want from this channel. You’ll just be shifting marketing dollars from one channel to another, without seeing the huge incremental growth affiliate marketing can bring. Perform[cb] Agency structures affiliate programs to grow programs incrementally, without stealing traffic from your other marketing channels.

About 80% of brands utilize affiliate because it’s a low risk, cost-effective marketing channel. If you only pay when a sale is made, why wouldn’t an advertiser use affiliate marketing? There is no reason not to, so long as it is managed correctly.

Sources:
AM Navigator

You May Also Like

• Clickbooth and Girls Inc. become #strongsmartbold Together
• 5 Essential Tips for a Website Redesign
• The Newest Threat to Cookies
• Clickbooth – The First DirectTrack Network to implement the enhanced Unsubcentral Feature.
• Want to join an absurdly talented group of dreamers, doers and bigger thinkers?

affiliate manageraffiliate marketingaffiliate marketing strategyigniteopm