Blog Content, Mobile & Affiliate Marketing Insights

Ignite OPM Launches Wikibuy Affiliate Program

November 8, 2019

Ignite OPM is excited to announce the launch of the Wikibuy Affiliate Program!

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Ignite OPM Launches IPSY Affiliate Program

October 21, 2019

Ignite is thrilled to announce the launch of our newest client, IPSY! About IPSY IPSY is a monthly subscription box that includes five handpicked sample-size beauty items designed specifically for the subscriber’s wants and needs. This box is rightfully coined the “Glam Bag” and only costs $10 per month with free shipping.. In 2018, after […]

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Preparing for Q4 Seasonality

September 30, 2019

Whether you’re a publisher or an advertiser, Q4 is typically an explosive time for promotions, paid media, and shipping deals.

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Why We’re Excited to Attend FinCon 2019

August 29, 2019

Ignite OPM is headed to Washington D.C. to attend FinCon next week to meet with upcoming FinTech clients (stay tuned!) and build new and existing relationships in the fintech social and content space! As we’ve continued to launch new clients through performance user acquisition, we’ve noticed a significant increase in the fintech space. We can’t […]

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Non-Traditional Performance Partnerships on a CPA

August 14, 2019
2 people shaking hands

There’s a common marketing belief that partnership marketing is primarily comprised of deal and loyalty sites. Deal and loyalty are the baselines for which affiliate programs are built. Once those lower-funnel channels are established, upper-funnel performance partnerships such as content placements, targeted emails, and mobile opportunities, are available to reach the consumer in every part […]

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Why Niche Bloggers Don’t Always Drive Sales

August 9, 2019
hands holding a phone taking a photo of vegetables

Countless brands come to performance marketing looking to work with upper-funnel partners, specifically influencers and niche bloggers. Bloggers and influencers are great for increasing brand awareness, but there has to be an even ratio of partnerships that drive awareness as well as conversions to successfully implement a full-funnel marketing strategy. The reality is, these small […]

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Why Coupons Drive Incrementality in Performance Marketing

August 1, 2019
woman typing on a laptop

The assumption that consumers look for coupon codes after putting items in their baskets is a tale as old as time. However, recent trends show that coupons are motivating buyers to shop.

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