OBJECTIVES

A well-known athletic brand was looking to increase average order value through the use of coupons.

 

iGNITE'S APPROACH

Ignite audited the well-known athletic brand’s coupons and tested their average order values. Following the audit, Ignite doubled down on the coupons with the highest average order values, which increased incrementality from deal and coupon sites.

Working with advertisers to create exclusive coupons that were relevant and targeted to each of our publisher’s audiences attributed to a 79% increase in conversion rates and 30% increase in revenue for the well-known athletic brand.

 

results

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96% increase in Return on Ad Spend from Q4 2016 to Q4 2017

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79% Increase in Conversion Rates due to exclusive coupons

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30% increase in Revenue