Case Study: In-House vs Outsourced Affiliate Management
Ignite OPM took over a program ran in-house and was able to immediately make optimizations that caused a 10% decrease in spend while increasing sales by 10%. Here's how we did it.
1 | Publisher ROI Optimizations
Within a month of taking over the affiliate program,
we were able to slash costs through more effective publisher pricing optimizations based on quality. This increased profitability, while continuing to grow volume.
2 | Preferred Agency Pricing
Ignite OPM's existing relationships with quality publishers allowed us to negotiate better pricing than what in-house management could obtain. This increased exposure and lowered costs.
3 | Custom Recruitment
Ignite OPM not only partnered its client with our relevant, existing relationships, but also grew distribution through non-traditional, customized recruitment opportunities. Recruiting outside the box allowed us to grow upper funnel placements to support lower funnel placements, which ultimately grew volume and profitability.
Contact Us to find out how we can do the same for you.