We are excited to be attending Affiliate Summit West 2017 on Jan 15-17! Networking, sessions, meet market… it’s all there and we can’t wait!
Ignite OPM is excited to announce that our Ignite family is growing with the launch of six new clients over the last quarter. Lauren Pfanmiller, Managing Director of Ignite says, “We’re excited about this diverse group of brands that are making the fast pace life that we’re all living a little easier and a lot more fun. We’re excited to introduce some of these new brands, along with staples like K-Swiss, to a new audience and help our clients drive revenue through a cost-effective channel like affiliate.”
Affiliate marketing is making a comeback, because advertisers are realizing its benefits when it’s implemented correctly. Advertisers are making the investment in this channel because it is as effective as email, has a lower eCPM than display, and can expand their acquisition to high quality, targeted publishers. If affiliate marketing isn’t in your marketing mix yet, it’s time to jump on board. But, you have to do it the right way.
Most companies understand the importance of having the affiliate channel in their marketing mix. But now the question is, should it be managed in-house or should we hire an affiliate management agency? More and more companies are choosing to outsource to an affiliate management agency and here’s why: