Ignite OPM continues to make forward strides, and this month is no exception. As Ignite OPM continues to cause a splash in the affiliate marketing world, 3 new clients decided to catch the wave – and rightfully so! Ignite OPM is excited to partner with Mizuno, Bear Naked Granola by Kellogg's and Brathwait Watches. Find out more about these exciting brands!
This year Subscription Summit had their first annual CUBE awards and Ignite's clients Blue Apron, Kiwi Crate, Winc (formally Club W) and Globe In were all nominated and all won in their nominated categories! Congrats to all of the CUBE winners!
Blue Apron : Best Food Box
Globe In: Best Artisan Box
Kiwi Crate: Best Social Campaign
Winc: Best Customer Service
This begs the question, with all the winning going on, does it help these brands translate into new members? Of course! And here's how...
When looking at how to execute affiliate marketing in a profitable way, it’s important to look at how the best affiliate marketing programs integrate affiliate marketing into their overall marketing strategy. The best-in-class advertisers makes sure that their affiliate marketing strategy is designed to drive incremental traffic to their program, instead of stealing traffic from their other paid and unpaid marketing channels. It seems obvious, but unfortunately, that’s not how it’s always done...
Ignite is excited to announce the launch of a new program in February 2017- ezpz Affiliate Program. The chief product offering of ezpz is their Happy Mat. The mat is an all-in-one placemat that suctions to the table, eliminating tipped bowls and plates, making meal time less messy and more fun.
More and more big box brands are entering in the subscription space, and I don’t see that stopping anytime soon. Businesses are flocking to subscription services for multiple reasons. It increases customer retention, diversifies revenue, drives more e-commerce and in-store sales, and provides more predictability when forecasting inventory & sales. All of these factors are big drivers for entering the subscription space, but quite often brands fall short when managing margin and profits. We’re now seeing an increase in artificial-intelligence, cost-effective new product discovery, and an all-encompassing customer experience, as popular solutions to combating high churn rates and profit management.
Moving into 2017, Ignite is excited to announce the launch of two new programs – Eight and Gentleman’s Box Affiliate Programs. This comes at a great time of year, as people enter the New Year with resolutions to be a better and healthier version of themselves. Both of the innovative brands support these goals through improving sleeping habits and offering a savvy approach to being a distinguished gentleman in 2017.