IGNITE’S PROUD TO REPRESENT FOUR CUBE AWARD WINNERS AT THE 2017 SUBSCRIPTION SUMMIT!

IGNITE’S PROUD TO REPRESENT FOUR CUBE AWARD WINNERS AT THE 2017 SUBSCRIPTION SUMMIT!

This year Subscription Summit had their first annual CUBE awards and Ignite's clients Blue Apron, Kiwi Crate, Winc (formally Club W) and Globe In were all nominated and all won in their nominated categories!  Congrats to all of the CUBE winners

Blue Apron : Best Food Box
Globe In: Best Artisan Box
Kiwi Crate: Best Social Campaign
Winc: Best Customer Service

This begs the question, with all the winning going on, does it help these brands translate into new members? Of course! And here's how...

How to Execute Affiliate Marketing in a Profitable Way

How to Execute Affiliate Marketing in a Profitable Way

When looking at how to execute affiliate marketing in a profitable way, it’s important to look at how the best affiliate marketing programs integrate affiliate marketing into their overall marketing strategy. The best-in-class advertisers makes sure that their affiliate marketing strategy is designed to drive incremental traffic to their program, instead of stealing traffic from their other paid and unpaid marketing channels.  It seems obvious, but unfortunately, that’s not how it’s always done...

3 Ways To Manage Profitability and Churn Rates More Effectively for Subscription Services

3 Ways To Manage Profitability and Churn Rates More Effectively for Subscription Services

More and more big box brands are entering in the subscription space, and I don’t see that stopping anytime soon.  Businesses are flocking to subscription services for multiple reasons.  It increases customer retention, diversifies revenue, drives more e-commerce and in-store sales, and provides more predictability when forecasting inventory & sales. All of these factors are big drivers for entering the subscription space, but quite often brands fall short when managing margin and profits. We’re now seeing an increase in artificial-intelligence, cost-effective new product discovery, and an all-encompassing customer experience, as popular solutions to combating high churn rates and profit management.

Eight and Gentleman's Box Affiliate Programs New in 2017

Eight and Gentleman's Box Affiliate Programs New in 2017

Moving into 2017, Ignite is excited to announce the launch of two new programs – Eight and Gentleman’s Box Affiliate Programs. This comes at a great time of year, as people enter the New Year with resolutions to be a better and healthier version of themselves. Both of the innovative brands support these goals through improving sleeping habits and offering a savvy approach to being a distinguished gentleman in 2017. 

Ignite OPM Expands its Partnerships with Six New Brands

Ignite OPM Expands its Partnerships with Six New Brands

Ignite OPM is excited to announce that our Ignite family is growing with the launch of six new clients over the last quarter.  Lauren Pfanmiller, Managing Director of Ignite says, “We’re excited about this diverse group of brands that are making the fast pace life that we’re all living a little easier and a lot more fun. We’re excited to introduce some of these new brands, along with staples like K-Swiss, to a new audience and help our clients drive revenue through a cost-effective channel like affiliate.”