Ignite OPM Expands its Partnerships with Six New Brands

Ignite OPM Expands its Partnerships with Six New Brands

Ignite OPM is excited to announce that our Ignite family is growing with the launch of six new clients over the last quarter.  Lauren Pfanmiller, Managing Director of Ignite says, “We’re excited about this diverse group of brands that are making the fast pace life that we’re all living a little easier and a lot more fun. We’re excited to introduce some of these new brands, along with staples like K-Swiss, to a new audience and help our clients drive revenue through a cost-effective channel like affiliate.”

Affiliate Marketing is a Must-Have Strategy in 2016

Affiliate Marketing is a Must-Have Strategy in 2016

Affiliate marketing is making a comeback, because advertisers are realizing its benefits when it’s implemented correctly.  Advertisers are making the investment in this channel because it is as effective as email, has a lower eCPM than display, and can expand their acquisition to high quality, targeted publishers.  If affiliate marketing isn’t in your marketing mix yet, it’s time to jump on board.  But, you have to do it the right way.