Optimizing & Expanding a Brand Targeting Affluent Households,
New to Affiliate

Objectives

A popular, high-end food delivery service was looking to increase sales volume across traditional and non-traditional affiliates, including deal & coupon, content & review sites, influencers, mobile, video and social, while optimizing towards publishers driving the highest LTV and return customer rates.

They are also looking to maintain and control brand messaging and promotions across all channels.

Ignite OPM's Approach:

Ignite developed targeted strategies to reach highly educated, affluent households, online based on research around demographics, psychographic behaviors and competitive analysis.  We recruited the partners needed to reach their target demographic and branding requirements, diversified reach into multiple strategic channels, and carefully analyzed their KPIs in order to optimize new user acquisition based on their ROI goals.

 

Affluent household results:

                ROAS 25:1                                   Ave 102% Growth                     ave 106% increase
       (Return on Ad Spend)                     Month Over Month            in productive publishers
                                                                   (after Month 3)                         (qtr over qtr)

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